Social gaming and social networking site Ibibo.com has partnered with Maruti Suzuki to launch an online serial. Inviting upcoming writers, directors, and even actors to come online and showcase their respective talents, the Maruti Suzuki Ibibo i- Serial Star, as the contest is baptized, will showcase the flair of the chosen few in this serial which will have 24 episodes in it.

Selection of the winners will be based on the number of votes obtained by participants and the choice made by a panel of judges comprising Raman Kumar, who created Tara for Zee TV, India's first serial on satellite TV and Khalid Hashmi who launched Zee News.

Explaining the proposition behind experimenting with this unique idea, Rahul Sharma, Vice-President, Brand Solutions, ibibo.com, told exchange4media, “We believe that entertainment is now moving towards the online arena, with social gaming and reality entertainment becoming huge on the SNS platform.

However, the challenge is to increase the shelf life of online talent hunt winners, given the fact that umpteen TV reality show winners are forgotten in no time despite the adulation that they receive through such a visible medium.