Publishing group HT Media announced launching a newspaper the 'Gurgaon First' for Gurgaon residents, in a bid to strengthen its presence in the National Capital Region area.

The 'Gurgaon First' will focus on the news pertaining to Gurgaon, HT Media said in a statement, adding the paper is priced at Rs three per copy.

"We had undertaken a massive survey (of nearly 3,000 residents of Gurgaon) to find out the key issues that are affecting them. Over the coming weeks, we will have editorial coverage around these and will campaign to solve them," HT Vice President - Marketing Shantanu Bhanja said.

The paper is also looking at exclusive columns, features and user-generated content that would connect with Gurgaon, he added.

HT Media Ltd has adopted an aggressive promotion and marketing strategy with a mix of outdoor, press and on-ground activations. A ‘Gurgaon First Festival’ is being organised from 16th July’10 to 1st August’10 and will be held at Epicenter, Gurgaon. The event will bring together some of the best names in Indian art and culture. Acclaimed artistes like Shubha Mudgal, Mallika Sarabhai, Anupam Kher, Shiv Kumar Sharma, Vishwa Mohan Bhatt, Kamal Sabri, U Rajesh, and Rajit Kapoor will perform at Epicentre over three weekends.