Red FM has tied up with BEST buses for its latest campaign 'Malishka Ka Jasoos'.

Red FM has branded the BEST bus CCTV surveillance cameras with ‘Malishka ka Jasoos’ stickers, implying that ‘Malishka ke Jasoos har jagah hai…BEST bus main bhi’.

Confidential BEST CCTV footage is being shared through a mass communication medium by Red FM. The CCTV footage capturing crimes of all sorts being committed on the busses are aired on the BEST TV screens thus building awareness amongst commuters and warning thieves and anti social elements against such crimes.

Supporting the campaign is BEST and its advertising partner ESPL through avenues like branding on BEST bus CCTV cameras, BEST TV screens, BEST Bus seat backs and BEST AC bus wraps.

The success of last year’s ‘Malishka ko Bataun Kya’ led to the conception and execution of the ‘Malishka ka Jasoos’ campaign, which gave the mumbaikars a platform to voice their views, opinions, dilemmas, grievances as well as light-hearted gossip which were picked up by Red FM and reported on air. A direct mobile number was provided for listeners to speak to Malishka and report their Jasoosi stories. The campaign was supported by 360 degree promotional and marketing initiatives with on ground activities commencing across major city malls and youth hangouts.