B4U undergone a youthful and vibrant makeover by introducing new look and along with number of new shows

A new animated logo along with signature tune is adopted as a part of new look to strengthen brand message to viwers.

Kalyan Sundaram, business head, B4U, says, "It's been long since we made any significant changes in the way we look or what we have on offer for our viewers. So, it was time to relook at our strategy and thus, instead of being frequency driven, we decided to make the music channel appointment driven."

Channel has recall popular prime time show “Aawaaz De Kahaan Hai”, apart from this show channel has introduced six new shows, including Orange Funk, Bollywood Bang Bang, Sooper Hits, Morning Masala and Solid Hits.

 B4U has broadened its target audience group. From the earlier target group of people aged 15-24 years, it now targets people in the age group of 15-40 years. It has done this by offering content and music from classics to retro and current Bollywood hits.