DNA will complete 5 successful years in Mumbai on July 30. DNA was launched in 2005 by Diligent Media Corporation Ltd, a joint venture between the Dainik Bhaskar Group and Zee Group.

To commemorate this occasion, DNA has launched a multi-media campaign to Celebrate Mumbai’s 5 years of Freedom of Choice.

The campaign has over 150 hoardings and bus shelters in the city along with print ads in the newspaper. The creative idea ‘Freedom of Choice’ is brought alive with over 40 pieces of creatives, each driving home the point, that having choices improves lives. And that DNA symbolizes ‘the power of choice’ in the city.

From July 26-30, DNA, DNA After Hrs and DNA Money are also showcasing an editorial series to mark the completion of five years. The series in DNA includes ‘The 5 most defining sporting moments’, mapping the spiritual quotient in the city with interviews with gurus, health experts, celebrities and citizens who have a high quotient, and ‘Mumbai’s Top Influentials’. DNA Money, in this special editorial series, covers Stock Markets, Investments and Personal Finance, Economy… the macro picture, Corporate and IT. DNA After Hrs covers celebrities like Deepika Padukone, Sonam Kapoor, Dino Morea, Shruti Hasan and Ekta Kapoor, who share their views on Bollywood, Fashion & Society, Food & Wellness, Culture and TV & City Trends, respectively.

DNA is published from Mumbai, Pune, Bangalore, Ahmedabad and Jaipur.