Kaushik Roy, President - Brand Strategy & Marketing Communication, Reliance Industries Limited, was unanimously elected as the new president of the India Chapter of the International Advertising Association (IC-IAA) for the year 2010-2011 at its annual general meeting held in Mumbai this evening.
 
Roy had served as the Vice President of IAA's India Chapter for the last two years.

Lynn de Souza, Chairman & CEO - Lintas Media Group, who was the Honorary Secretary of the India Chapter of IAA for the past two years is the new Vice President.

After assuming office of the President, Kaushik Roy said, "The IAA India Chapter has had a great run under the leadership of Raj Nayak. Thanks to him, today we have a strong contingent of reputed professionals from across creative, media houses & agencies and advertisers as our members. We are also strengthened by a large number of young members who have joined the IAA Young Professionals' group to become a part of this great international institution. Me and my Committee’s top priority will be to deliver value to these members.  We will work closely with other industry bodies like the AAAI, the Ad Clubs, ASCI, ISA, INS, IBF & other industry bodies to create programmes and events that will benefit the industry as a whole. Our focus will be on knowledge based initiatives and CSR. The other burning need is to make the fraternity embrace the digital wave and towards that the IAA India Chapter has a clear agenda. While undertaking these responsibilities we hope to bring to the table the best practices from the global IAA network from across 76 countries and over 4000 key decision makers”.

“I am lucky to be working with an experienced team of dedicated professionals who are all stalwarts in their respective domains and together we will take IAA - India Chapter to greater heights. This will be our humble tribute to our predecessors who have toiled hard to lay this strong foundation for this august global institution",Roy concluded.