Lintas Media Group (LMG) has secured the media duties for Intex Technologies, the IT hardware, mobile phones and consumer electronics company. The account size is pegged at Rs 35 crore.

LMG was asked to devise a strategy in contrast to the company's competitors - a unique strategy with a bottom-up approach. Intex first wants to focuse on the smaller cities and then moving towards big metros. The brief was to understand the category and what should be the strategy going forward.

Narendra Bansal, CMD, Intex Technologies, is the key driving force behind Intex’s growth. Intex Technologies is a 14-year old company headquartered in New Delhi. Its business interests span across eight segments – Computer Peripherals, PC, Mobile Phones, Consumer Electronics, Memory Products, Retail, Enterprise and International Business.

Kavita Sharma , Associate Vice President (LMG) said, “Intex operates in some of the very advertising intense categories like Mobile Phones and Consumer Electronics etc. We are looking forward to working with them to craft unique and impactful media solutions and become an integral part of their growth path.”