Lowe Lintas has bagged the creative mandate of Karvy Group following a multi-agency pitch.

The account will be headed by Anaheeta Goenka, executive director of Lowe Lintas, Mumbai.

RK Swammy BBDO was the incumbent agency for the account.

Lowe Lintas CEO Charles Cadell commented, "We are proud to be associated with the Karvy Group. They are known to set benchmarks in the financial services category. Our philosophy of high value ideas promises a new take on driving visibility for the group. It is an exciting category and we are all charged up to make the most of it."

Karvy Group - group head, corporate affairs J Ramaswamy said, "We are happy to partner with Lowe Lintas. They were a natural choice to implement our creative and strategic planning activities because of their understanding of the group and the energy that they bring to the table."

Karvy Group was incorporated in 1983 at Hyderabad and operates in the stock, commodity, mutual funds and realty segments. It has 575 offices over 375 locations across India and overseas at Dubai and New York and employs over 9,000 people.