aMap has now secured the Tata Sky DTH audience measurement business, a contract is signed. aMap will thus deliver DTH viewership and Interactive Engagement metrics under this agreement.

aMap Digital uses a proprietary - format independent content identification – technology which measures all types of interaction with the TV, be it digital broadcast, use of interactive service or time-shifted viewing. aMap is known for its overnight ratings system in the analogue space. aMap Digital now covers the Digital space.

Tata Sky, CMO, Vikram Mehra says "At the stage that the DTH industry is in, we think it’s time that efforts are made to understand and measure the audience viewing habits of these viewers better and are excited to associate with India’s leading TV Audience Measurement System, aMap."

Joseph Eapen, CEO, aMap adds, “With the subscriptions and support aMap Digital has got, aMap has mounted an exclusive panel to measure this rapidly growing DTH universe. We are proud of the advancement our technology brings to the measurement domain."