Ad agencies versus govt: War on service tax deadlin

The advertising industry has hit out against the government. An advertisement in major newspapers appealed against the new rule that compels agencies to pay service tax before payment is ....

Balaji Telefilms plans to launch film-focused private equity firm

Television content provider and film producer Balaji Telefilms Ltd is planning to launch a film-focused private equity (PE) firm. The plan is to invest in Hindi films, television content and ....

Law & Kenneth creates Renault India's first brand campaign

Post the end of its joint venture with Mahindra & Mahindra in 2010, Renault is now ready with a new brand campaign introducing itself to India and emphasising the company's heritage. The ....

I&B ministry okay with 74% FDI ceiling for DTH, IPTV

The information and broadcasting ministry endorsed the recommendation by the Telecom Regulatory Authority of India (Trai) to enhance foreign direct investment (FDI) ceiling for direct to home TV, ....

Playboy puts 57 years of magazines online

Moving further into the digital age, Playboy said on Thursday it was putting 57 years of its iconic magazine online. The web-based subscription service i.Playboy.com, is optimized for the iPad, ....

News companies barred from receiving foreign contribution

The companies or associations engaged in production and distribution of news and current affairs programmes have been prohibited from receiving any financial contribution from foreign countries. The ....

O&M launches new StarHD campaign

The new campaign for Star HD, by Ogilvy & Mather India, shows two friends discussing the benefits of “asli HD” or real HD. They talk about factors such as picture and sound quality, among other ....

Prime Focus signs multi-film deal with UTV Motion Pictures

Prime Focus Technologies said on Monday it has signed a multi-film deal with media and entertainment firm UTV Motion Pictures for production and post-production of several movies produced by the ....

India biz spending up on sales, marketing

Indian business is exuding confidence and this rising optimism is increasing business spend in India, a survey said. Departmental spending is on the rise, specifically sales and marketing costs, the ....

Clarks Names MPG India Media AOR

MPG India, the flagship brand of Havas Media, has won the media planning and buying business of Clarks Future Footwear Ltd after a competitive pitch process. Gautam Raheja, Marketing Head of Clarks ....

Religion to be Rs 1,000-cr biz on cellphones & TV this year

Monetisation of the television and Internet broadcast rights of temples, gurudwaras, church and dargahs is set to become a Rs 1000-crore industry this year. Thanks to the spread of 3G and already ....

Cadbury strives to give Indians new reasons to eat its Dairy Milk

adbury’s new Dairy Milk campaign wants the chocolate to replace traditional sweets at home. Cadbury India is constantly striving to give Indians new reasons to eat its Dairy Milk chocolate. The ....

O&M beats Mudra, wins Creative Abbies

With five golds and one Grand Prix, Ogilvy & Mather (O&M) beat the Mudra group for the second time in a row to emerge as the winner at the Creative Abbies — the final and key set of awards declared ....