Mobile marketing makes business sense for Bollywood

Times have changed in Bollywood from the days when all that was required to promote a film was a giant, hand-painted poster, a television or cinema trailer and the pulling power of a star ....

Indian animation industry will grow to $1.7 billion by 2012

The Indian animation industry will grow at a compounded annual rate of 30 per cent to reach a market size of $1.7 billion by 2012 and add over three lakh skilled animators, an industry lobby said ....

Moser Baer to launch Bollywood movies on pen drives

Optical media devices manufacturer Moser Baer India said it is launching pre-loaded Bollywood movies on pen drives to increase market share. "We plan to launch around 1 lakh units per month of this ....

Dish TV appoints Quasar as sales partner

Dish TV, India’s pioneer and largest direct-to-home service, has appointed Quasar as its exclusive sales partner for platform sales. As a key business partner, Quasar’s main focus would ....

DTH cos create more advertising space

With the Direct-to-home (DTH) subscriber base touching 25-million household mark, DTH service providers such as Dish TV are wooing advertisers by selling spots on their home screens or integrating ....

Market Xcel launches market research tool

Looking to tap the growing demand for low-cost market research tools in the country, Market Xcel has launched 'Xcel-Omnibus', designed to help marketing professionals, advertising agencies and public ....

TAN, Monsoon Advertising join hands for digital video advertising

Monsoon Ads Pvt. Ltd, India's leading online video advertising network, announced an exclusive online and mobile video advertising sales partnership with the Times Audience Network (TAN). Under the ....

Airtel digital TV voted favourite in metros

Airtel digital TV - the DTH service from Bharti Airtel - has been voted the favourite DTH service by customers in key metros in a nationwide customer satisfaction survey by MaRS on India's Favourite ....

Dish TV eyes 10 million subscribers by March 2011

DTH major Dish TV said it aims to add three million subscribers this fiscal to take its subscriber base to 10 million by March 2011. The company also announced that it has crossed the eight million ....

BSE ties up with Google for Internet ad revenue

Asia’s oldest stock exchange has tied up with the Internet world’s current darling, Google, for cashing in on the latest advertisement garnering tool — that is through website ads ....

BloombergUTV.com metamorphoesises to UTVmoney.com

With a view to be a leader in the online finance media space and to take its re-branding to the next level, BloombergUTV, India's premiere business news channel, has launched a new website, ....

Sun TV June qtr net up 43pc at Rs 170.95cr

Broadcasting firm Sun TV today posted a 42.69 per cent jump in its net profit at Rs 170.95 crore for the quarter ended June 30, 2010, compared to the same period last year. The company had ....

Disney to buy social-gaming site Playdom

The Walt Disney Co is buying online social-gaming company Playdom for USD 563.2 million, the latest sign the company is becoming a formidable player in the video-game industry. Disney said yesterday ....